Gulmarg Fashion Show Triggers Outrage in Ramadan, CM Promises Action
A fashion show in the snow-covered landscapes of Gulmarg has stirred strong emotions, with many Kashmiris calling it insensitive, especially during the holy month of Ramadan. The event, organized by designers Shivan and Narresh to celebrate their brand’s anniversary, showcased models walking the icy terrain in stylish outfits. But what was meant to be a glamorous spectacle quickly turned into a controversy.
For many locals, it wasn’t just a fashion show—it was a display of disregard for their cultural and religious values. Religious leaders, including Mirwaiz Umar Farooq, expressed outrage, calling it an insult to the sanctity of Ramadan. Social media was flooded with criticism, with people questioning how such an event was allowed to take place.
Jammu and Kashmir Chief Minister Omar Abdullah acknowledged the anger and assured people that he had asked for a full report within 24 hours. “The images circulating show a complete disregard for local sensitivities, and that too during this holy month,” he said, promising action based on the findings.
This incident has reignited an important conversation—how can Kashmir promote tourism while respecting its traditions? Many believe that fashion and tourism have a place in the Valley, but they must be done in a way that aligns with the community’s values. The coming days will reveal whether this controversy leads to real change or simply fades away like footprints in the snow.

